Surprised I read non-fiction? Hey, everybody needs to learn once in a while.
This was recommended as a good book to read to learn how to write promotional material, and even create short book trailers, to get the gist of the story across quickly, before readers or viewers lose interest.
Good analysis of the steps to take in putting together a short speech or presentation, how to do them, why all the steps are important, what works, why different elements work or don't work. Something that I can anticipate needing to read at least once a year as a refresher course.
Now to see if I can apply what I've learned!
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